The following is a test drive and review of Repumatic.com’s free branding site network profiles and websites.
While Repumatic does have a large network of “branding sites”, they are all boilerplate websites and the network leaves quite a large footprint. Most obvious reputation repair network websites leave footprints and Repumatic’s is no different.
I played around with the branding sites and the control panel, which aside from the network footprint isn’t half bad.
You can setup your branding sites on subdomains, which is like having your own individual website.
They do offer quite a bit. There is space to add links, about me bio content, profile pics and social network links. Plus, as far as I can tell, you can add as much content as you want to your free branding sites.
They offer autoposting, keyword referral tracking, posting to social networks and other cool features. Check out the video below for a walkthrough.
I like the concept…
The Repumatic network is a very good concept, but they need to take some hints from the SEO Private Blog Network crowd. Uniqueness and an heir of credibility is key for any legitimate network.
While sites like these may create enough noise to throw off the amateur searcher, these boilerplate sites may look suspicious to a trained searcher that would be doing due diligence for a corporate job interview, a major business deal, any sort of serious vetting, etc.
Guilt By Association
The one other problem is the company you’ll be keeping if you post your profiles on their network websites. It seems just about everybody in the network has serious online reputation problems.
Before I get into it, understand this…
These “bad neighbors” only become apparent if you dig into the different subdomain branding websites via the footprint, or visit the home page of each website (root domain) where all the users’ posts are listed.
Now this is kind of a conundrum for Repumatic as the branding sites are setup on subdomains. When you sign up for a branding site, you are getting your own website on a subdomain (http://badrepman.networksite.com).
So, in order for these subdomains to get indexed and show up in Google, they use the home page of each root domain (http://networksite.com) to display all the articles posted on each of the subdomains or client branding sites.
They have to link all the client subdomains from somewhere, otherwise there would just be all these unlinked branding websites floating around out there on the interwebs and not showing up in search results for anyone’s name. This would make the whole network ineffective.
I understand what they are up against.
Go ahead and Google some of the names on these sites.
Click around a bit an you’ll see that they ALL have something to hide.
I’m not knocking them too hard on this because…
- Most of the people that signup for services like this are only doing so because they are looking to bury something.
- Only savvy searchers would be likely to even notice this.
This is the sort of thing you can expect by hiring a reputation management company that uses its own network of websites though. You’ll be added to websites along with all of their other clients/users with bad reps. Its the nature of the beast.
Overall rating: If you look past the footprint and neighborhood faults, the Repumatic network is still a valuable option for ORM campaigns, since some of the sites do rank well for the people’s names that are on there.
Nearly all of the people I saw listed on there are trying to bury negative content and these branding sites do rank in search results for their names, so it can work.
So go signup for Repumatic to check it out for yourself. It’s free to add 10 branding sites (at the time of this writing).