This list of reputation management myths covers both personal and business, so not all of these can be applied to an individual. Pay attention to numbers 1, 2, 3, 4, 5 and 11 from this list as they are totally applicable to personal reputation management.
Online reputation management is important to your future whether you’re an individual or business, but let’s face it: not everyone understands it. Plenty of myths abound, like the ability to remove negative links forever, or that you have to resort to spam to get Google’s attention. 
Learn all the ins and outs of personal reputation management and repair by reading the Complete Personal Online Reputation Manual.