When Your Bad Reputation Goes Viral

Your reputation can be easily damaged by your own bad decisions and by others re-posting it elsewhere online.

In the internet age, we’ve all seen examples where someone’s bad behavior or their lapse in proper judgement has spread like wildfire.

viral marketingOnce this sort of thing is out there on the internet, it is hard to get away from.

Once evidence of bad behaviour goes viral, there’s no stopping it

Ridiculous tweets and Facebook updates can not only damage reputations, but cost the offenders their jobs, customers or voters, lending credence to the saying: a reputation takes a lifetime to develop and an instant to destroy.

The media is filled with examples of teens and twenty-somethings bragging about drinking, debauchery and even criminal activity.

For whatever reason, people seem to forget that employers, co-workers and managers are on social media as well and unless one’s privacy settings are set to ‘high’, those employers, co-workers and managers may be able to access what someone has posted on various platforms and make judgements about whether to hire or fire that person. And because a photograph of questionable conduct, a video, or an insensitive update can be shared (and re-shared) by others with one click, it’s never been easier to advertise bad behaviour and shame the offender. In fact, one can say that where there’s bad behavior, it will always find its way on to the Internet, and sometimes the nightly news.[1]

The best advice is to obviously avoid situations like this by checking yourself before you post something online. Be aware of today’s high level of political correctness and give yourself a quick gut check before you post or send anything to anyone.

Be wary of sharing something privately that could come back to bite you in the ass later on. It will ultimately be your own undoing, even if it is shared privately but posted publicly by someone else.

If you have an online reputation issue that is affecting your life, you can learn how repair it yourself.

References and Footnotes

  1. Once evidence of bad behaviour goes viral, there’s no stopping it - The Globe and Mail